10+ Best Link-Building Marketplaces: Key Features and Pricing

Looking for the best link-building marketplace for increasing traffic? Link building is one of the most useful ways to boost the visibility of a website in search engines and AI-powered results. In a workplace where most pages get zero backlinks, earning relevant, high-quality links can improve organic traffic and increase brand authority.

In this blog, we will understand what is link building marketplace? We’ll also guide you through the 12 best link building marketplaces that will connect you with publishers with high domain authority and score. Whether you are a beginner or an agency, you’ll find practical and easy-to-understand advice for a global audience.

What is Link Building?

Link Building is the process of getting other websites to link to your pages. This helps create clickable links that are usually inserted in relevant content. These backlinks act as a signal of trust for search engines like Google, Bing, & Firefox, and AI results. In simple words, strong backlinks can help improve the organic ranking for the target keyword and increase brand visibility in search engines.

Are Link Building Marketplaces Safe?

Yes, it is generally safe if used correctly. Reputable platforms are generally the safest way to get backlinks. 

• Vetted published filters out spam and low-quality domains. 
• You can see real traffic, DR, and indexing history before purchasing.
• Built-in protection against Escrow, content pre-approval, dispute resolution, and link replacement.
• Popular and reputable platforms like LinksFrog, Whitepress, SayNine, and FatJoe have years of experience in operation and also have strong user feedback.

How to Use a Marketplace Safely?

To use a link building marketplace safely, you need to follow the given instructions.

• Choose a marketplace with proven transparency.
• Check traffic, relevance, and outbound links instead of just DR.
• Combine organic outreach, directories, and digital PR.
• Use natural integration like varied anchors, high-quality content, and relevant context.
• Use tools like Ahrefs and Google Search Console to track rankings and traffic.
• Start small and monitor the results before scaling.
• Make it GEO & SEO friendly, while prioritizing the audience.

Top 10+ Link Building Marketplace and Services

There are several link building services available, but choosing the one that shows results is the main objective. Let’s take a look at the top link building marketplaces.

Let’s understand these marketplaces with the help of the features it provides and whom it suit the best.

1. Go Contento

It is a trusted marketplace for high-quality and editorial placement that provides real, long-lasting backlinks. Go Contento is built to solve an inefficient link-building ecosystem. It has a curated network of more than 10k publishers in 50+ countries. It believes in quality over quantity by providing genuine traffic and strong domains with editorial standards. Pricing is transparent with DR tracking and SERP movement. Some of its key features are:

• SaaS focused sponsored articles with digital PR.
• It has worked with 150,000+ successful content placements.
• Provides multi-language options for global reach.
• It has a seamless workflow from order to publication.

It suits every business type as it comes with flexible pricing. You can explore pricing by asking for a quote for sale. 

2. Linksman

This is a link-building marketplace which run on AI. It connects you with manually verified publishers across different niches. It is built for transparency. You can see DA/DR, traffic, language, niche, and pricing before placing an order, which makes it easy to buy backlinks. Some of its features that stand out are:

• Self-serve and ready-made link-building packages.
• Guest posting, brand mentions, digital promotion, and niche edits.
• Provides metrics like DA, DR, organic traffic, and spam score.
• Comes with advanced filters based on country, language, price, niche, and metrics.
• Guaranteed link replacement and fast turnaround.
• Add-on features like backlink checker and link analyzer come totally free of cost.

It best suits marketers and SMBs who require direct control over publisher selection. It is useful for agencies that need transparent data for pricing and performance.

3. WhitePress

It is one of the largest global link-building platforms. WhitePress offers services to over 140,000 people in 34 languages. Its SEO strategy is available in multiple countries. Some of its features are:

• Comes with advanced filters and has a huge marketplace.
• Sponsored and guest posts are available in the target language.
• Comes with built-in monitoring and reporting capabilities.

It is best for brands targeting several countries at once and agencies managing multilingual SEO. 

Related: 12 Best Affordable SEO Tools & Why You Need Them

4. LinksFrog

It is a white-hat backlink service that delivers real SEO results with no spam and measurable growth. LinksFrog focuses on SaaS and tech niches. It helps boost domain authority and organic traffic. From guest posting on SaaS blogs to edits on high-authority content for digital PR, LinksFrog handles everything. It provides useful key features such as:

• Provides high-quality, do-follow links.
• Customized strategies based on the goals and objectives.
• SaaS and tech-based strategies for relevant and contextual backlinking.
• Has a proven track record of more than 150% conversion rate.

5. Bazoom 

It is a media and guest post marketplace that focuses on campaign and scale management. It is ideal for agencies or brands that need a huge amount of links every month. Take a look at its features.

• It has a large publisher network with niche sites and media outlets.
• Provides strategy builder tools and content creation services.
• Comes with advanced filters and SEO metrics.

It is best for agencies handling big campaigns across different regions. Bazoom provides an in-house team that manages guest posting and editorial placements.

6. INSERT.LINK

It is for page-level niche edits and link insertion. INSERT.LINK specializes in link insertion services rather than only searching by website and search-specific pages. This helps you find relevant content that is already ranking. Its key features include.

• Page-level search to get the exact article that suits the niche for link insertion.
• Its white-label reporting is suitable for agencies.
• Provides niche edits and guest posts, along with AI-powered suggestions.

It is for SEOs who want edits on an existing page for a quick win in a particular niche and topical relevance.

7. RhinoRank

It is known for manual backlink outreach services. The team runs the outreach campaign to protect the links, guest posts, and listicles. It is not a public marketplace. Some of the features are:

• It focuses on niche relevance and contextual placement of the links.
• Manual outreach and negotiation are available for the relevant sites.
• Provides white-level reports for agencies and SEO consultants.

It is for agencies and consultants that prioritize curated outreach over a self-service marketplace. RhinoRank focuses mainly on quality over quantity/speed.

8. THE HOTH

It is a link-building agency that provides packages for predictable, month-on-month SEO growth. You need to choose a campaign plan with defined deliverables instead of buying one link at a time. 

• Provides editable link-building packages that include blogger outreach, guest posts, and niche edits.
• Includes clear reporting that includes anchor text distribution and new backlink lists.
• Provides white-level deliverables.

It is best for agencies and resellers, as these packages come with strategies, outreach, and content. Start-ups and small businesses can understand its pricing easily.

Related: Societal Marketing Concept: Benefits, and Real-Life Examples

9. uSERP

It is an editorial link-building agency known for earning placements on SaaS, tech, and marketing sites. uSERP doesn’t only focus on increasing raw backlink counts but on building brand authority. It is best for SaaS and B2B companies. Some of its key features are:

• It offers guest posts, link insertions, local SEO, press releases, and blogger outreach.
• It aims at digital PR and link-building agency with trusted brands.
• Share detailed monthly reports for links, referring domains, and organic impact.
• It combines different functions under one relevant page.

10. Siege Media

It is a content and link-building agency that gets backlinks by creating high-quality content, like guides and case studies, rather than only focusing on market transactions. It is best for brands that want to invest in content that can organically rank and earn links. Some of its features include:

• Linkable assets are created to attract links and traffic.
• Provides content-first link building that can generate more than 3,000 links per month. 
• Works best with brands that justify outreach and provide natural coverage.

It is best for brands that invest in content creation to organically earn links. Companies that want a deep, strategic partner instead of just building a marketplace.

11. Vazoola

This is a hybrid marketplace that manages outreach services. It is built for budget-friendly and discounted placements. It is best for SMBs and agencies that require more links per dollar with simple safeguards. Take a look at its features:

• It has a model that helps stretch the budget without reducing the quality.
• Styled to access a broad range of publishers.
• Offers niche edits and influencer-type content promotions.
• Provides white-label reporting and scalable delivery.

It is mainly preferred by SMBs and agencies, who want more links in a limited budget. Projects that need mid-level links of higher quality than a few high-level links.

Related: 7 Top Fractional Marketing Agencies: Overview, Pricing, and Limitations

12. FatJoe

It is a white-label link-building marketplace that many SEO agencies and companies use. FatJoe helps in buying backlinks and outsourcing content production. It works on a pre-order model that can be simply operated without availing long-term contracts. Some of its features:

• It is built for larger agencies who requires short term plans.
• Transparent pricing is best for DA-tiered plans with no commitments.
• Supports reselling link-building services.
• Some of the additional features that help are digital PR campaigns, press releases, SEO focused content, and infographic design.

Tips for Choosing the Best Link Building Marketplaces

While choosing the best link building marketplace for your business, you must follow these simple tips that might look small, but can create a huge impact on the overall traffic and leads. Let’s take a look at the tips.

• Choose a marketplace that not only shows high DA and DR, but also adds sites with real organic traffic and leads.
• Use a marketplace with strong filters for niche, country, traffic, and DA/DR links.
• Avoid marketplaces with spammy and PBN (private blog network) sites.
• Be alert to cheap links, which are usually of low quality.
• Choose links inside blogs/articles. Avoid in sidebars and footers.
• Ensure you get clear reports and link replacements.
• Make sure to check the site’s history for penalties and spammy links.
• Choose a marketplace that fits your requirements (agency, global audience, local reach, and SaaS agency).
• Don’t rush! Test using a few links first before full scaling.

Is it Legal to Buy Links?

I know, this question must be in your head. The answer is certainly. Buying backlinks isn’t illegal if used correctly. But it is against Google guidelines if you are paying directly for the links; that only tends to manipulate rankings. The use of paid link-building services for guest posting and digital promotion is accepted by many reputable websites when done carefully. It’s about buying links safely. Want to know more about the best link-building marketplaces? Comment with the names of the link-building marketplaces you want to cover next in detail.

Looking for custom web development, SEO services, or ready-made website templates? Visit LinksFrog and connect with experts to build scalable digital solutions for your business.

FAQs

1. What is link building?
   In simple words, link building is the process of getting other websites’ links to link back to your website to help search engines to crawl through your website.
2. Are these link building sites safe and legal to use?
   Yes, paying for reputable websites like The HOTH, uSERP, Siege Media, and Vazoola is legal and safe to use.
3. In how many days will a noticeable result come?
   You need to wait for around 1-3 months to get a noticeable result.
4. How many links do I need?
   It is based on your requirements. It can be anything between 5-20 links/month for getting the desired result for a startup.

Sakshi Purna

Sakshi is a content creator with over two years of experience crafting engaging and informative content across a diverse range of topics. Her portfolio includes in-depth articles, thought-provoking blog posts, and dynamic multimedia content, with a particular focus on technology, news, and entertainment. From breaking tech trends and gadget reviews to the latest entertainment buzz and news analysis, she is passionate about delivering content that informs, entertains, and sparks conversation. Her adaptable writing style allows her to cater to varied audiences, ensuring each piece is both relevant and accessible.c